— CLIENT
Scholastic
— ROLE
Copy writing
Creative lead
Content development
Research
— SQUAD
Taj Reid, ECD
Marisa Biaggi, GCD
Reham Ibrahim, DD
Matt Webb, Design
— PRESS
The Scholastic Bookshelf
Kids have big questions.
"What is adoption?"
"What does it mean to die?"
"Why do some people not have a home?"
For centuries those answers were found in books, but today parents and teachers go to Instagram.
So we launched an Instagram hack to celebrate Scholastic's 100 year anniversary. The Scholastic Bookshelf turned an IG profile into a conversation database, giving parents and teachers the tools to navigate life's big questions with the power of stories.
60+ topics, 100s of books,
700 Instagram tiles
