A creative director with over a decade of experience making headlines—not just ads—and one of the the only PR creatives in the world to win a Gold Lion in PR.
I've made cough drops that taste like soup, a summer camp that runs on baking soda, and a jingle about body wash that got 5 million views on TikTok.
I'm an earned creative through and through, so your girl loves a nontraditional medium and an excuse to get weird.
Fast Facts:
I will just as readily quote Pitbull as I will Lord of the Rings.
I love the sun, hate the cold, and prefer uncrowded spaces. Naturally, I left Miami and moved to New York.
I've lived past lives as a film director, social content creator, and a voiceover artist.
I'm a reader by day (strictly fiction, don't come at me with a biography).
And a gamer by night (not as strictly, but mostly single-player RPGs).
I love making simple, joyful work with good, kind people… preferably with a Lord of the Rings soundtrack on.
I moved to New York and quickly realized that I needed an "inside" hobby to ward off the cold-weather-scaries. Two important things happened that year: I discovered The Great British Bake Off and I decided to teach myself Adobe Premiere.
@the_rybread_ is the conscious coupling of these two worlds. It is my diary of flour and editing escapades, and home to my cooking puns.
Edelman
06.2014 – Present
Creative Director
Edelman Production
06.2014 – 09.2019
Content Creative
Bright Red\TBWA
09.2013 – 05.2014
Social Content Coordinator
Zimmerman Agency
04.2013 – 09.2013
Content Coordinator
2025 Cannes Lions, – Gold
Winner, PR
Progresso Soup Drops
2025 Cannes Lions – Silver
Winner, Brand Experience & Activation – Guerilla Marketing
Progresso Soup Drops
2025 Gerety Awards – Silver
Winner, Communication PR
Progresso Soup Drops
2025 Cannes Lions
Shortlist, Brand Experience – Use of Humor
Progresso Soup Drops
2025 Cannes Lions
Shortlist, PR – Use of Humor
Progresso Soup Drops
2025 Cannes Lions
Shortlist, Direct – Consumer Goods
Progresso Soup Drops
2025 Cannes Lions
Shortlist, Direct – Small-Scale Media
Progresso Soup Drops
2025 Cannes Lions
Shortlist, Direct – Market Disruption
Progresso Soup Drops
2025 Cannes Lions
Shortlist, Creative Strategy – Products/Services
Progresso Soup Drops
2025 Gerety Awards
Shortlist, PR Communication Cut
Progresso Soup Drops
2025 Webby Awards
Honoree – PR Launch or Drop
Dove x Crumbl
2025 Webby Awards
Finalist – Social, Best Collaboration
Dove x Crumbl
2025 The Drum Awards
Finalist – Partnerships or Collaboration
Dove x Crumbl
2025 The Drum
Ad of the Day
Dove x Crumbl
2023 Cannes Lion
Finalist – Design
Mighty Dream
2023 The Anthem Awards – Silver
Winner – Education, Art, & Culture Innovation
Scholastic Book Shelf
2022 London International Awards
Creative LIAsons Alumni
One of 150 up-and-coming global advertising creatives
2017 Sabre Awards
Winner, Marketing to Women
Lungforce, American Lung Association
