— CLIENT
PayPal
— ROLE
Creative Director
— SQUAD
Marisa Biaggi, ECD
Alexia Adana, CD
Alise Crittendon, CW
— RECOGNITION
First AI launch for
a tech leader
My Action Planner
PayPal is a small business champion. Every year they release really helpful information that helps businesses navigate an ever-changing landscape. But there's a lot of it.
M.A.P. is PayPal's very first AI-powered tool that humanizes (really, it has a voice) and personalizes the data specific to a small business owner's needs so they can map out the future.
