— CLIENT
Pharrell Williams
— ROLE
Creative Director
Lead copywriter
— SQUAD
Taj Reid, CCO
Marisa Biaggi, ECD
Thiago Elias, EDD
Alexia Adana, CD
MIGHTY DREAM
Pharrell Williams wanted to make an impact for BIPOC Americans. So we said: let's launch a first-of-its-kind creative advocacy agency.
Mighty Dream imagined a world where companies are emotionally and financially invested in solving the institutional inequalities that impact Black and Brown communities, and gives them the creativity, innovation, and design chops to do it.
As a creative director and lead writer on the top secret launch, I helped bring the agency to life, writing everything from the tagline to the copy on our hoodie sleeves – inspired by Pharrell himself.
