— CLIENT
Dove
— ROLE
Creative Director
— SQUAD
Megan Skelly, ECD
Schuyler Higgins, CD
Rodrigo Bistene, CD
Jennifer Fabian, ACD
Will Zamora, Sr AD
YOU CRAVED, WE CRUMBL’D
Dove has been a household staple for decades, but Gen Z had a new obsession: Crumbl cookies, and the delicious dream of smelling like them.
We didn't just spot the trend, we bottled it up. Dove x Crumbl turned a TikTok craving into a viral product launch – becoming Dove's most successful product launch ever.
From dropping crumbs about the collab with a social-first leak strategy to confirming the whispers with a Netflix TVC and creating a jingle with 'The Turnup Twins’ that TikTok ate up
Fans craved it. We Crumbl'd it.
NETFLIX 🤝
DOVE x CRUMBL
We hard launched with a TVC for Netflix's first ever Christmas NFL game.
