— CLIENT
Dove
— ROLE
Creative Director
— SQUAD
Megan Skelly, ECD
Schuyler Higgins, CD
Rodrigo Bistene, CD
Jennifer Fabian, ACD
Will Zamora, Sr AD
— GOLD STARS
2025 The Drum Awards
Shortlist – Partnerships or Collaboration
2025 Webby Awards
Honoree – Advertising, Media & PR Launch or Drop
2025 Webby Awards
Shortlist – Social – Best Partnership or Collaboration
YOU CRAVED, WE CRUMBL’D
Dove has been a household name for decades… and that was the problem. Gen Z was forgetting about them. Their attention was elsewhere, like on Crumbl, the TikTok cookie phenomenon. So much so, they even wanted to smell like cookies.
Dove x Crumbl Body Care answered fans' ultimate craving: to smell like the cookies they couldn't stop talking about.
From leaking the collab to dropping the news with a Netflix TVC to creating a viral jingle with 'The Turnup Twins’ – fans craved, and we crumbl'd.
NETFLIX 🤝
DOVE x CRUMBL
We hard launched with a TVC for Netflix's first ever Christmas NFL game.
