— CLIENT

Arm & Hammer

— ROLE

Creative direction

Strategy

Copy writing

— SQUAD

Marisa Biaggi, ECD

Reham Ibrahim, CD

— PRESS

AdWeek, AdAge,

Super Parent

Arm & Hammer Summer Camp

The year is 2020. Summer camps are closed. Parents are trying to balance work, kids, and a pandemic. Arm & Hammer Baking Soda is flying off the shelves.

We give parents an idea: Kick Back and Camp. Our one-week virtual summer camp was designed to look and feel like it was for kids, but really it was giving parents a break on the sly. Baking soda kept kids busy and gave parents a chance to kick back.

We broke client records and drove the second highest site traffic in the brand's history.